Big data is something that is completely changing the way that people look at things in the world. People have access to more information now than they have at any point in human history. When you look at the advertising industry, it’s easy to see that big data has a huge impact there. Read on to learn about how the growth of big data is changing television advertising.
Being Able to Predict the Audience
Predicting the audience isn’t something that people thought about in the television advertising world quite so much in the past. Sure, companies have always wanted their ads to get in front of the right ads, and demographics have been considered for a long time, but big data makes it much easier to figure out where your audience will be. The data can be followed to show companies what shows they need to be advertising on and which ones can safely be avoided.
Scheduling
Scheduling has been changed by big data in many ways, too. Now television companies have more access to information, and this makes it so that they can plan out their viewing blocks more carefully. The time that something comes on is often just as important as anything else. This has always been imperative, but it’s now easier to try to get the best returns from an advertisement perspective by paying attention to scheduling.
Appealing to Demographics
Appealing to demographics is now easier because of big data as well, and this is something that is being keenly focused on. Overall viewership numbers don’t matter nearly as much as the overall 18-49 rating and the 18-35 demographic. Television channels, shows, and advertisers are using data to try to appeal to young adults better than they have in the past. It’s all about capturing an audience who will be with you for a very long time so that you can sell products.
Online Is Becoming More Relevant
Despite all of the information above, it’s also true that online advertising is becoming more relevant than traditional television ads. TV ads are expensive, and usually, only the biggest companies can afford to get the ad slots on the big shows. Of course, lots of people don’t have cable or satellite television any longer either, and there has been a sharp decline in overall viewership numbers through traditional television channels. Big data is also very focused on helping people advertise online, and targeted advertising can be seen in its full glory on platforms such as YouTube.